01
GEELY AUTO UK
MARKET ENTRY + LAUNCH
Launching a global automotive brand in the UK, from market strategy and positioning to campaign, media, digital and dealer rollout.
VIEW CASE STUDY →180° STUDIO ROTATION → UK LAUNCH
BRAND / MARKETING / CREATIVE LEADERSHIP
I MAKE NEW BRANDSfeel established.AND ESTABLISHED BRANDSfeel new.
Brand and marketing leadership for businesses launching, scaling or finding their next chapter.
PERMANENT LEADERSHIP / FRACTIONAL CMO OR HEAD OF MARKETING / SELECTED PROJECTS
VIEW SELECTED WORKSELECTED WORK
THE WORK HAS TO MOVE THE BUSINESS.
Four projects. Four different kinds of problem.
02
ZEEKR EUROPE
EUROPEAN MARKET ENTRY
Building advertising and content for a premium EV brand entering its first European markets.
03
BENTLEY MULLINER
GLOBAL BRAND RELAUNCH
Helping relaunch a coachbuilding name with more than four centuries of history, including the centenary projects I led.
04
NOVUS
CATEGORY CREATION + START-UP
Building the marketing foundations for a new kind of electric motorbike, with a start-up budget and no established playbook.
SELECTED CREATIVE WORK
CREATIVE WORK, IN DETAIL.
A selection of the films, shoots and brand work I have led, written or art directed.
01
ZEEKR SERIES
CONCEPT DEVELOPMENT / ART DIRECTION, STOCKHOLM
02
STARRAY EM-I
CAMPAIGN / TV / PHOTOGRAPHY
CONTINENTAL GT SPEED × BREITLING JET TEAM
THE FIRST LIMITED EDITION AFTER THE MULLINER RELAUNCH.
0 / 7CARS SOLD IN 24 HOURS12 MONTHS BEFORE PRODUCTION
WHAT I BRING
I connect the business decision to the work people actually see.
Strategy matters most when it changes what a business says, where it shows up and how the work gets made.
- 01
Brand direction
Positioning, audiences and propositions that give the wider team something clear to work from.
- 02
Launch and go-to-market
The channel, message and activation plan needed to enter a market or introduce something new.
- 03
Creative leadership
Campaign ideas, content systems and production that turn strategy into work people notice.
- 04
Marketing leadership
Teams, agencies, budgets and operating rhythms that keep delivery moving and accountable.
SCALE I HAVE LED
£0M BUDGET·0+ LAUNCHES· GLOBAL + EUROPEAN MARKETS · TEAMS AND AGENCY ROSTERS
HOW I WORK
Clear on the problem. Close to the work.
I am most useful when there is a commercial problem to solve, a brand decision to make and a team that needs a clear direction.
- 01
Start with the business problem
What needs to change, and what would success look like?
- 02
Find the clearest brand idea
Define the audience, message and role of each channel.
- 03
Bring the right people around it
Give internal teams and agencies a shared brief and a clear standard.
- 04
Stay close until it is live
Make decisions quickly, protect the idea and keep delivery practical.
WAYS TO WORK
JOIN THE TEAM
Permanent brand or marketing leadership, with the remit to set direction and build the function.
FRACTIONAL LEADERSHIP
Senior support for a business that needs experienced judgement without a full-time hire.
FOCUSED ENGAGEMENTS
A defined launch, positioning, campaign or operating challenge with a clear outcome.
NEWS & COMMENTARY / LATEST THINKING
Thinking from the work.
Observations from brand, marketing and creative work: the decisions that make the work useful.
VIEW ALL COMMENTARY