BRAD MACE / SELECTED CREATIVE WORK
THE WORK BEHIND THE WORK.
Films, photography and brand projects where I shaped the idea, built the team and stayed close through production.
01 / ZEEKR SERIES
A SERIES, NOT AN AD.
FWB and I developed Zeekr Series as an ongoing format, rather than another product film. The first episode brought Evin Ahmad and Marie Göranzon together in Stockholm. Two powerful women, from different generations, talking about what happens when established names hand the baton to the new Chinese brands entering Europe.
CONCEPT DEVELOPMENT WITH FWB / ART DIRECTION, STOCKHOLM
02 / STARRAY EM-I
ONE CAMPAIGN. ONE VISUAL WORLD.
I worked with M3 to shape the campaign idea and refine the script, then built the team around it. Simon Puschmann shot the studio film and photography, while FWB created the TV advert. I managed post-production with FWB and Mustard Post and art directed the location work in Sydney.
CONCEPT + SCRIPT / PARTNER SELECTION / PRODUCTION LEADERSHIP / ART DIRECTION
03 / CONTINENTAL GT SPEED × BREITLING JET TEAM
SEVEN CARS. SOLD BEFORE THEY EXISTED.
The first limited edition after the Mulliner relaunch paired the Continental GT Speed with the Breitling Jet Team. I was responsible for the launch and the strategy behind it. All seven cars sold within 24 hours of the styling imagery reaching US retailers, a year before production began.
7 / 7 CARS SOLD IN 24 HOURS / 12 MONTHS BEFORE PRODUCTION
04 / BENTLEY BRAND BOOK
A BRAND BOOK PEOPLE WOULD ACTUALLY READ.
A complete redesign of Bentley’s existing brand book. I worked with Andrew Hudson Design on the layout and managed the internal contributors whose stories brought the book to life.
EDITORIAL DIRECTION / STAKEHOLDER MANAGEMENT / DESIGN PARTNERSHIP
05 / XPENG P7
FROM THE SCRIPT TO THE SHOOT.
I wrote the concept and script for the P7 TV advert, then art directed the shoot through production.
CONCEPT + SCRIPT + ART DIRECTION
06 / MULLINER CENTENARY
THE CENTENARY, MADE TANGIBLE.
For the W.O. Edition and GT Number 9, I managed the photography and film production and art directed both shoots as part of Bentley’s centenary work.
PRODUCTION LEADERSHIP / PHOTOGRAPHY + FILM / ART DIRECTION
